Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)

<Previous Article In Volume
Next Article In Volume>

The Influence of Website Personality and Website Quality with Hedonic Shopping Motivation as Intervening on Online Impulsive Buying Behavior in Generation Y in Padang City

Authors
Fikri Islami Siddik1, *, Vidyarini Dwita2
1, 2Universitas Negeri Padang
*Corresponding author. Email: fikri.islami.siddik@gmail.com
Corresponding Author
Fikri Islami Siddik
Available Online 21 July 2022.
DOI
10.2991/aebmr.k.220702.039How to use a DOI?
Keywords
website personality; website quality; hedonic shopping motivation; online impulse buying
Abstract

This study aims to determine the impact of website personality and website quality with hedonic shopping motivation as an intervening on online impulsive buying behavior in Generation Y in Padang City. The target audience for this survey is consumers who have shopped unplanned from the Lazada website, using main data. The sampling method used was purposive sampling. The sample size in this study was 195. The data analysis method used is to use a structural equation model with a partial least square (PLS) approach to the SmartPLS 3 program assistance. Website personality has a positive and significant impact on online impulse buying. The website quality variable has a positive and significant impact on online impulse buying. The website personality variable has a positive and significant impact on hedonic shopping motivation. Website personality has a positive and significant impact on online impulse buying. The website quality variable has a positive and significant impact on online impulse buying. The website personality variable has a positive and significant impact on online impulse buying through hedonic shopping motivation. The website quality variable has a positive and significant impact on online impulse buying through hedonic shopping motivation.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
21 July 2022
ISBN
10.2991/aebmr.k.220702.039
ISSN
2352-5428
DOI
10.2991/aebmr.k.220702.039How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Fikri Islami Siddik
AU  - Vidyarini Dwita
PY  - 2022
DA  - 2022/07/21
TI  - The Influence of Website Personality and Website Quality with Hedonic Shopping Motivation as Intervening on Online Impulsive Buying Behavior in Generation Y in Padang City
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 259
EP  - 269
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.039
DO  - 10.2991/aebmr.k.220702.039
ID  - Siddik2022
ER  -