Managing Customer E-Satisfaction 4.0: The Role of Gojek Consumer Purchase Decision Factors
- 10.2991/aebmr.k.220702.040How to use a DOI?
- Customer E-Satisfaction; Purchase Decision
This study aims to analyze the influence of Consumer Decision Factors on Gojek Customer E-Satisfaction. The population of this study were all Gojek users in West Sumatra. Samples were taken in the cities of Padang and Bukittinggi as many as 400 people by distributing questionnaires. Hypothesis testing is carried out using Multiple Linear Regression. This study found that Consumer Decision Factors consisting of Convenience, Price, Security, and Speed had a positive and significant effect on E-Satisfaction, both partially and simultaneously.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Okki Trinanda AU - Tri Rachmat Riski AU - Sepris Yonaldi AU - Fiko Farlis AU - Berri Brilliant Albar PY - 2022 DA - 2022/07/21 TI - Managing Customer E-Satisfaction 4.0: The Role of Gojek Consumer Purchase Decision Factors BT - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021) PB - Atlantis Press SP - 270 EP - 273 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220702.040 DO - 10.2991/aebmr.k.220702.040 ID - Trinanda2022 ER -