Factors Affecting Customer Interest on Linkaja By Using Telkomsel Internet
- 10.2991/aebmr.k.220702.041How to use a DOI?
- Telkomsel Internet Users; Cultural Factors; Social Factors; Personal Factors; Psycholi ogical Factors; Customer Interests
This study aims to determine what factors support customer interest on LINKAJA by using Telkomsel internet in Bekasi. The method used in this research is descriptive analysis method with a quantitative approach. Primary data was obtained through a questionnaire distributed to Telkomsel internet customers in Bekasi. Samples were taken as many as 100 respondents using the technique of using Quota Sampling (Rated Sample). this technique is not taken into account but is classified into several groups. Samples were taken by giving a certain quota or quorum to the group. Furthermore, the data was processed and analyzed using SPSS and factor analysis. The results of this study indicate that there are three influencing factors, social factors, personal factors, and psychological factors, and it can be concluded from the three influencing factors, psychological factors and personal factors that greatly influence customer interest, because these factors have a total eigenvalue of 7,397 with a cumulative amount of 49,313 which is dominated by, increasing knowledge, according to personality and principles, adjusting to lifestyle, adjusting to the economic situation on LINKAJA by using Telkomsel internet.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
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Cite this article
TY - CONF AU - Husnil Khatimah AU - Sugianda Adi Prakoso AU - Perengki Susanto PY - 2022 DA - 2022/07/21 TI - Factors Affecting Customer Interest on Linkaja By Using Telkomsel Internet BT - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021) PB - Atlantis Press SP - 274 EP - 280 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220702.041 DO - 10.2991/aebmr.k.220702.041 ID - Khatimah2022 ER -