The Influence of Destination Image, Service Quality, and Satisfaction on Loyalty of Archipelago Tourists in Padang City Tourism Objects
- 10.2991/aebmr.k.220702.064How to use a DOI?
- destination image; service quality; satisfaction; tourist loyalty
This research aims to analyse the effect of destination image, service quality, and satisfaction on the loyalty of domestic tourists as tourist objects in the city of Padang. This study used a sample of 210 tourist respondents. This study uses a sampling type in the form of nonprobability sampling with accidental sampling technique. Methods of data analysis using Partial Least Square (PLS). The results of this study reveal that (1) the image of the destination has a positive and significant effect on tourist loyalty. (2) service quality does not significantly influence tourist loyalty. (3) Destination image does not have a significant effect on the satisfaction of domestic tourists. (4) service quality has a positive and significant effect on the satisfaction of domestic tourists. (5) domestic tourist satisfaction has a positive and significant effect on tourist loyalty. (6) performance satisfaction does not intercede the destination image effect on tourist loyalty. (7) the quality of service to tourist loyalty cannot be continued because the main effect is that the relationship between service quality variables and tourist loyalty is not significant.
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Cite this article
TY - CONF AU - Dian Puspita AU - Yunia Wardi PY - 2022 DA - 2022/07/21 TI - The Influence of Destination Image, Service Quality, and Satisfaction on Loyalty of Archipelago Tourists in Padang City Tourism Objects BT - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021) PB - Atlantis Press SP - 423 EP - 428 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220702.064 DO - 10.2991/aebmr.k.220702.064 ID - Puspita2022 ER -