Service-profit Chain Model: Citilink Indonesia
- 10.2991/aebmr.k.220702.028How to use a DOI?
- service quality; satisfaction; reuse intention; pricing
PT Citilink Indonesia is a low-cost airline, with low costs PT Citilink Indonesia provides a simple modern quality service, but PT Citilink Indonesia has Sales Revenue continues to increase. This examine aims to observe the impact of Service Quality on Pricing with Customer Satisfaction, and Reuse Intention as intervening variables with the service-profit chain model at PT Citilink Indonesia. The population of this study is the passengers of PT Citilink Indonesia, West Sumatra. Meanwhile, the sample of this study was 287 and the research data was collected by accidental method, that is, the data was taken by chance and found by the researcher in the sample city by using a questionnaire. Testing the research hypothesis using Structural Equation Modelling with Smart PLS devices. The direction of the influence of the original sample value shows a positive value, there is an increase product quality variable while other variables remain the value of purchasing decisions will increase. The positive direction indicates that service quality has a positive effect on reuses intention. According on the test results, it is complete that the hypothesis is accepted, Except Service quality influence Pricing.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Ilham Thaib AU - Arief Maulana PY - 2022 DA - 2022/07/21 TI - Service-profit Chain Model: Citilink Indonesia BT - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021) PB - Atlantis Press SP - 190 EP - 193 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220702.028 DO - 10.2991/aebmr.k.220702.028 ID - Thaib2022 ER -