The Effects of Social Influence, Hedonic Motivation, and Habit on E-Money Behavioral Intention: The Role of Perceived Risk as a Moderator
- 10.2991/aebmr.k.220702.027How to use a DOI?
- Behavioral intention; e-money; social influence; hedonic motivation; perceived risk; habit
The goal of this research is to see how social influence, hedonic motivation, and habit affect e-money behaviour. This study also examines whether perceived risk influences the link between habit and behavioral intention. The current and future behavioral intention to use electronic money is described by behavioral intention. Data obtained from 484 e-money users in West Sumatra who took part in an online survey. Data analysis with SmartPls reveals that social influence, habit, and hedonic motivation all have a direct impact on behavioral intention. The findings also shows that the social influence and hedonic motivation have an indirect effect on behavioral intention via habit. Furthermore, there is no evidence that the influence of habit on behavioral intention is moderated by perceived risk.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Rahmiati Rahmiati AU - Perengki Susanto PY - 2022 DA - 2022/07/21 TI - The Effects of Social Influence, Hedonic Motivation, and Habit on E-Money Behavioral Intention: The Role of Perceived Risk as a Moderator BT - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021) PB - Atlantis Press SP - 184 EP - 189 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220702.027 DO - 10.2991/aebmr.k.220702.027 ID - Rahmiati2022 ER -