Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)

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The Effects of Social Influence, Hedonic Motivation, and Habit on E-Money Behavioral Intention: The Role of Perceived Risk as a Moderator

Authors
Rahmiati Rahmiati1, Perengki Susanto2, *
1,2Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: perengki@fe.unp.ac.id
Corresponding Author
Perengki Susanto
Available Online 21 July 2022.
DOI
10.2991/aebmr.k.220702.027How to use a DOI?
Keywords
Behavioral intention; e-money; social influence; hedonic motivation; perceived risk; habit
Abstract

The goal of this research is to see how social influence, hedonic motivation, and habit affect e-money behaviour. This study also examines whether perceived risk influences the link between habit and behavioral intention. The current and future behavioral intention to use electronic money is described by behavioral intention. Data obtained from 484 e-money users in West Sumatra who took part in an online survey. Data analysis with SmartPls reveals that social influence, habit, and hedonic motivation all have a direct impact on behavioral intention. The findings also shows that the social influence and hedonic motivation have an indirect effect on behavioral intention via habit. Furthermore, there is no evidence that the influence of habit on behavioral intention is moderated by perceived risk.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
21 July 2022
ISBN
10.2991/aebmr.k.220702.027
ISSN
2352-5428
DOI
10.2991/aebmr.k.220702.027How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Rahmiati Rahmiati
AU  - Perengki Susanto
PY  - 2022
DA  - 2022/07/21
TI  - The Effects of Social Influence, Hedonic Motivation, and Habit on E-Money Behavioral Intention: The Role of Perceived Risk as a Moderator
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 184
EP  - 189
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.027
DO  - 10.2991/aebmr.k.220702.027
ID  - Rahmiati2022
ER  -