Integration Research on Driving Factors of Green Innovation in Tourism Enterprises

DOI

10.2991/978-94-6463-200-2_30How to use a DOI?

Keywords

regulatory pressure; environmental ethics; green innovation

Abstract

This paper sorts out the influencing factors and formation mechanism of corporate green innovation, and determines that the two-dimensional regulatory pressure of mandatory pressure and incentive pressure, and the three-dimensional normative pressure of customer environmental protection pressure, competitor imitation pressure, and media public opinion pressure affect enterprises. The basic framework of green innovation, and introduces two variables of corporate environmental protection ethics and executive adjustment focus. It aims to understand the complex mechanism of the formation process of corporate green innovation from the three levels of external system, corporate internal atmosphere and executive personal characteristics.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Jun Bao
AU  - Peiying Wu
AU  - Yingda Wang
PY  - 2023
DA  - 2023/07/26
TI  - Integration Research on Driving Factors of Green Innovation in Tourism Enterprises
BT  - Proceedings of the 2023 3rd International Conference on Public Management and Intelligent Society (PMIS 2023)
PB  - Atlantis Press
SP  - 279
EP  - 287
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-200-2_30
DO  - 10.2991/978-94-6463-200-2_30
ID  - Bao2023
ER  -