Proceedings of the FIREtalk Conference - Research on FIRE! (research-on-fire 2025)
FIREtalk Conference - Research on FIRE! (research-on-fire 2025)
📍Mannheim, Germany🗓️ 26-28 August 2025
Session: Business
13 articles
Proceedings Article
Science Under Fire
Why Universities and Research Institutions Must Lobby for Democracy
Antje Eichler
Universities and research institutions play a central role in democratic societies, yet their political voice is often weak. While economic actors routinely engage in lobbying, political interest representation by scientific organizations remains under-theorized and normatively disputed, particularly...
Proceedings Article
Review of Corporate Social Responsibility in East Africa: Current State and Future Research Directions
Lilian Julius Kishimbo
Although Corporate Social Responsibility (CSR) research has gained global scholarly attention, its application in developing countries, particularly East Africa, remains limited. This study examined the state of CSR research and practices in East Africa through a systematic literature review using the...
Proceedings Article
Work-Family Conflict, Transformational Leadership and Inter-Organisational Labour Mobility in Tanzania Public Sector: The Social Exchange Theory Perspective
Rosemary Massae
We integrate the Social Exchange Theory to test the influence of work-family conflict on the external mobility of employees and the interaction effect of transformational leadership. The study used quantitative data from a survey of 333 public agency employees and analysed it with the help of Partial...
Proceedings Article
The Role of Sustainable Village Community Banks on Improving Standard of Living of Members in Kilimanjaro Region, Tanzania
Nyanjige Mbembela Mayala
The study examined the role of Sustainable Village Community Banks (VICOBA) in enhancing the living standards of members in the Kilimanjaro Region, Tanzania. A cross-sectional research design incorporating both qualitative and quantitative approaches was employed. The study targeted a population of 8,700...
Proceedings Article
Tourism and Resilience How Tourism Destinations Can Position Themselves Resiliently for Upcoming Crises
Conny Mayer-Bonde
This article explores the resilience of tourism destinations in the face of crises, emphasizing the necessity of systematic preparation and adaptive strategies. Drawing on scenario technique as a methodological approach, the study demonstrates how destinations can account for multiple possible futures...
Proceedings Article
WhatsApp, Boardroom & Beyond: Multi-Channel Deal-Making in African Business
Saira Moinuddin-Huber
The expansion of digital messaging platforms is reshaping business practices in Africa, particularly in the domain of negotiation and deal-making. This research paper analyzes the merger of formal as well as informal negotiation channels in African boardroom structures. A two-step research methodology...
Proceedings Article
Global Patterns in Negotiation Channels: Evidence of a Geographic Divide
Saira Moinuddin-Huber
This paper displays how global corporate settings select negotiation channels in strategically for international transactions. Based on an interdisciplinary review the interplay between informal digital negotiations, and the organizational and cultural contexts in which they are applied is analyzed....
Proceedings Article
Exploring Approaches to Increasing the Attractiveness of the Face-to-Face- Workplace: A Comparison between Germany and Tanzania
Neema Mtebe, Katja Stamer, Tim Hauger
The COVID-19 pandemic triggered a global shift to remote work to reduce health risks. Similar to other years, in 2023, around 22% of German employees worked from home, for reasons like offering greater staff flexibility and saving commuting time. Many companies are now implementing return-to-office policies...
Proceedings Article
A Comparative Study of Digital Banking Platforms in Germany and Botswana Commercial Banks, using Services Quality Models
Kehumile Otukile, Samuel Chingoiro, Sabine Moebs
The widespread influence of technology revolutionized every area of life and fundamentally changed how businesses and organisations functioned, including the banking sector. As technological progress continued, it became necessary for banks to incorporate digital solutions into their services and products...
Proceedings Article
Comparing Dynamic Capabilities in Digital Banking: Economic Integration and Women in the East African Community
Bhoke John Rotente
This study sought to identify the “comparing dynamic capabilities in digital banking institutions in developed and developing countries” through a Quantitative research approach. The population of the study comprised 101 participants who were the IT managers, innovation officers, compliance staff, and...
Proceedings Article
Economic Integration and Women Entrepreneurs’ Involvement in Cross-Border Trade: The Case of the East African Community
Akinyi Lydia Sassi
The study aimed to assess how economic integration supports women entrepreneurs’ engagement in cross-border trade, with a focus on the East African Community (EAC). Three policy documents and four policy practices were analysed using an adapted reading guide, coupled with content and discourse analysis,...
Proceedings Article
Career Opportunities for Women in Agile Work Environments: An Organizational and Gender-Based Analysis
Zoe Tron, Zeynep Tuncer, Sabine Moebs
While agile methodologies are often associated with empowerment and self-organization, little is known about their implications for gendered career trajectories. Prior research shows that women in ICT frequently encounter “glass ceiling” effects and perform disproportionate amounts of “invisible work”,...
Proceedings Article
Destination Selection and Readiness for Pet Tourism: Travelling with Man’s Best Friend
Zea Wilcox, Pavla Mokoena
This scoping review explores pet owners’ motivations and experiences when selecting destinations for accompanying pet travel to guide future research. A scoping review, followed by snowballing method were conducted, to counter limitations of each search method. Electronic databases used were SA e-publications,...