Effectiveness of the SMM Communications Strategy of the Educational Center “Beauty Events”

DOI

10.2991/assehr.k.220106.030How to use a DOI?

Keywords

Social media; smm promoting; developing an SMM communications strategy; business education; beauty industry; algorithm of developing an SMM communications strategy

Abstract

Social media are becoming one of the most important tools for promoting businesses. The scientific problem of the research lies in the fact that there are specific peculiarities in developing an SMM communications strategy in the field of business education in the beauty industry. The authors set the goal of testing the algorithm of developing an SMM communications strategy, assessing its effectiveness, drawing conclusions and making proposals for improving the marketing activities of the company. The three-staged algorithm of launching an SMM strategy for the educational center was proposed and implemented. The effectiveness of the “Beauty Events” SMM communications strategy has been measured.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Anastasia Vozmilova
AU  - Ivan Vozmilov
PY  - 2022
DA  - 2022/01/18
TI  - Effectiveness of the SMM Communications Strategy of the Educational Center “Beauty Events”
BT  - Proceedings of the International Scientific and Practical Conference "Sustainable development of environment after Covid-19" (SDEC 2021)
PB  - Atlantis Press
SP  - 169
EP  - 172
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220106.030
DO  - 10.2991/assehr.k.220106.030
ID  - Vozmilova2022
ER  -