The Role and Influence of Artificial Intelligence on Advertising Industry
- 10.2991/assehr.k.220105.037How to use a DOI?
- Artificial intelligence; Big data; Advertising; Sentiment analysis
Since the industrial revolution, significant advancements in technological innovation have resulted in the transformation of numerous manual tasks and processes that had existed for decades, to the point where artificial intelligence (AI) technologies are widely used in advertising to increase efficiency and meet market demand. Artificial intelligence (AI) refers to computers becoming more capable of fulfilling particular jobs and activities presently done by people in the workplace and across society. The effect of artificial intelligence on the advertising process is becoming a growing concern, manifesting as a systematic restructuring. In comparison to conventional advertisement creation, AI offers several significant benefits, as shown in this research. This study provides important and relevant insight into artificial intelligence technology and its implications for the future of business and society while also acknowledging the social and industrial influences on the speed and direction of AI development. As artificial intelligence permeated every link in the advertising industry, It plays a positive role in the development of industry, is able to replace inefficient manual labor and improves the overall efficiency of industry. The paper points out that the market still needs to be aware of the disadvantages of artificial intelligence, considering some of the moral risks and privacy concerns. Relevant departments should further investigate these issues.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yongqi Yu PY - 2022 DA - 2022/01/17 TI - The Role and Influence of Artificial Intelligence on Advertising Industry BT - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021) PB - Atlantis Press SP - 190 EP - 194 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220105.037 DO - 10.2991/assehr.k.220105.037 ID - Yu2022 ER -