A Systematic Review of New Media Influencing People’s Attitude and Cognition to GMF

Shuran Yuan; Ruojing Zhang

doi:10.2991/assehr.k.220105.036

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A Systematic Review of New Media Influencing People’s Attitude and Cognition to GMF

Authors

Shuran Yuan¹^{, *}^{, †}, Ruojing Zhang²^{, †}

¹Department of Digital Humanities, Digital Culture and Media, Kings College London, Strand, London WC2R 2LS, United Kingdom.

²Department of Media and Art Design, Wuhan Donghu University, Hubei, 443000, China.

^†

These authors contributed equally.

^*Corresponding author. Email: shuran.yuan@kcl.ac.uk

Corresponding Author

Shuran Yuan

Available Online 17 January 2022.

DOI: 10.2991/assehr.k.220105.036 How to use a DOI?
Keywords: Theory of Planned Behavior; New media; GMF; Cognition; Attitude
Abstract: Nowadays, new media plays an important role in people’s life. The idea of media attention proved that media would influence the audiences’ attitude, opinion direction, opinion strength, actual behavior, and cognitive learning. In this review, the readers’ attitude and cognition will be fully analyzed in a controversial topic--- genetically modified food (GMF). By reading substantial relevant literature reviews and researches, the result is that new media certainly changed the readers’ attitude and cognition, which corresponds to the theory of planned behavior. In this theory, an attitude refers to the individual’s evaluation of a particular behavior after conceptualizing. New media, in this case, provides a platform for readers to conceptualize social instances. Therefore, the change in the readers’ attitude will lead to a change in their behavior. With this argument in view, new media will first change the customers’ attitude and sequentially change their behavior to decide whether to buy the GMF.
Open Access: This is an open access article under the CC BY-NC license.

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Volume Title: Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 17 January 2022
ISBN: 10.2991/assehr.k.220105.036
ISSN: 2352-5398
DOI: 10.2991/assehr.k.220105.036 How to use a DOI?
Open Access: This is an open access article under the CC BY-NC license.

Cite this article

ris enw bib

TY  - CONF
AU  - Shuran Yuan
AU  - Ruojing Zhang
PY  - 2022
DA  - 2022/01/17
TI  - A Systematic Review of New Media Influencing People’s Attitude and Cognition to GMF
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 185
EP  - 189
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.036
DO  - 10.2991/assehr.k.220105.036
ID  - Yuan2022
ER  -

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