Facilitating Business of Young Agro-Preneurship Through Value Chain Partnership and Optimizing the Digital Channel/Technology to Improve the Market

DOI

10.2991/978-94-6463-028-2_13How to use a DOI?

Keywords

POWER; Young farmers; Technology adoption; Digital/online; Farmers economy

Abstract

The lack of young farmers is one factor that inhibits the development of the agriculture sector in Indonesia. The number of older farmers is increasing, while the younger ones are decreasing [1]. John Deere and Mercy Corps Indonesia initiated the POWER 2 program, which focuses on assisting young farmers as movers and agents of change in the agriculture sector (including horticulture). The program aims to improve capacity and knowledge of young agroprenuers to be able adjust with the changes of agribusiness sector value chain partnerships utilizing the latest technologies (including digital channels). The program facilitates young farmers to take advantage of ag-mechanization/technology and financial access and strengthen their business management. One success story comes from Banyuwangi regency: Beni Irwanto (27 years old), a young farmer in a farmer group. Today, he produces healthy drinks made from local lemons by adopting new production technology and promotes as well as markets the products online using a digital platform. The young farmer’s business has helped local small-scale lemon farmers receive better prices for their crops; these young farmers’ involvement in utilizing technology and adapting to a new era is also improving the community’s/farmers’ economy.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tri Ismono
AU  - Amelia Gita Tifani
AU  - M. Sukri
PY  - 2022
DA  - 2022/12/12
TI  - Facilitating Business of Young Agro-Preneurship Through Value Chain Partnership and Optimizing the Digital Channel/Technology to Improve the Market
BT  - Proceedings of the International Symposium Southeast Asia Vegetable 2021 (SEAVEG 2021)
PB  - Atlantis Press
SP  - 102
EP  - 109
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6463-028-2_13
DO  - 10.2991/978-94-6463-028-2_13
ID  - Ismono2022
ER  -