Proceedings of the 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)

A Case Study on the Clothing Cross-border E-commerce Model of "NetEase Xiupin"

Authors
Jun Zhuo, Yaqi Long, Hanxuan Zhou, Yanru Zhang
Corresponding Author
Jun Zhuo
Available Online December 2017.
DOI
https://doi.org/10.2991/seiem-17.2018.32How to use a DOI?
Keywords
cross-border e-commerce, clothing, business model, value proposition
Abstract
In recent years, the cross-border e-commerce has been developing rapidly while the cross-border clothing industry remains the blue ocean. The "NetEase Xiupin" which focused on the field of clothing drew the public's attention at the early stage, but ended up in a failure a year later. This paper intends to study the cross-border e-commerce model which is suitable for the overseas apparel industry through the specific case study of the clothing cross-border e-commerce of "NetEase Xiupin" .The value proposition of "NetEase Xiupin" is to provide customers with a selection of high-quality and unique apparel goods while providing overseas merchants with the nanny, one-stop full-link service. But there are some challenge problems such as high operating costs, and its business model requires improving.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Jun Zhuo
AU  - Yaqi Long
AU  - Hanxuan Zhou
AU  - Yanru Zhang
PY  - 2017/12
DA  - 2017/12
TI  - A Case Study on the Clothing Cross-border E-commerce Model of "NetEase Xiupin"
BT  - 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/seiem-17.2018.32
DO  - https://doi.org/10.2991/seiem-17.2018.32
ID  - Zhuo2017/12
ER  -