A Case Study on the Clothing Cross-border E-commerce Model of "NetEase Xiupin"

DOI

10.2991/seiem-17.2018.32How to use a DOI?

Keywords

cross-border e-commerce, clothing, business model, value proposition

Abstract

In recent years, the cross-border e-commerce has been developing rapidly while the cross-border clothing industry remains the blue ocean. The "NetEase Xiupin" which focused on the field of clothing drew the public's attention at the early stage, but ended up in a failure a year later. This paper intends to study the cross-border e-commerce model which is suitable for the overseas apparel industry through the specific case study of the clothing cross-border e-commerce of "NetEase Xiupin" .The value proposition of "NetEase Xiupin" is to provide customers with a selection of high-quality and unique apparel goods while providing overseas merchants with the nanny, one-stop full-link service. But there are some challenge problems such as high operating costs, and its business model requires improving.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Zhuo
AU  - Yaqi Long
AU  - Hanxuan Zhou
AU  - Yanru Zhang
PY  - 2017/12
DA  - 2017/12
TI  - A Case Study on the Clothing Cross-border E-commerce Model of "NetEase Xiupin"
BT  - Proceedings of the 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)
PB  - Atlantis Press
SP  - 132
EP  - 135
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-17.2018.32
DO  - 10.2991/seiem-17.2018.32
ID  - Zhuo2017/12
ER  -