Fashion Designer Brand Operation Strategy Analysis Based on Internet
- Mingyuan Zhang, Shui Jin
- Corresponding Author
- Mingyuan Zhang
Available Online December 2017.
- https://doi.org/10.2991/seiem-17.2018.113How to use a DOI?
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- With the advent of consumer upgrading, consumer shopping ability is increasing, and more and more consumers have a growing demand for clothing. In this paper, we explore the management of clothing designer's brand under the Internet environment, combined with the current situation of Internet environment, and provide operational strategies for apparel designer's brand internet to help brand growth.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Mingyuan Zhang AU - Shui Jin PY - 2017/12 DA - 2017/12 TI - Fashion Designer Brand Operation Strategy Analysis Based on Internet BT - 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/seiem-17.2018.113 DO - https://doi.org/10.2991/seiem-17.2018.113 ID - Zhang2017/12 ER -