Proceedings of the 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)

Fashion Designer Brand Operation Strategy Analysis Based on Internet

Authors
Mingyuan Zhang, Shui Jin
Corresponding Author
Mingyuan Zhang
Available Online December 2017.
DOI
https://doi.org/10.2991/seiem-17.2018.113How to use a DOI?
Keywords
component, formatting, style, styling, insert
Abstract
With the advent of consumer upgrading, consumer shopping ability is increasing, and more and more consumers have a growing demand for clothing. In this paper, we explore the management of clothing designer's brand under the Internet environment, combined with the current situation of Internet environment, and provide operational strategies for apparel designer's brand internet to help brand growth.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Mingyuan Zhang
AU  - Shui Jin
PY  - 2017/12
DA  - 2017/12
TI  - Fashion Designer Brand Operation Strategy Analysis Based on Internet
BT  - 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/seiem-17.2018.113
DO  - https://doi.org/10.2991/seiem-17.2018.113
ID  - Zhang2017/12
ER  -