Service Opportunities in the Development of the Hospitality Services Market in terms of the New Industrialization
Galina Kornova, Ekaterina Loginova
Available Online January 2019.
- https://doi.org/10.2991/sicni-18.2019.100How to use a DOI?
- industrial technologies of hospitality, modernized service, personalization, digital technologies, competencies of contact staff.
- The article is dedicated to the development of the hospitality services market in the new economy. It is revealed that hypertrophied and irrational consumption changes the essence and direction of development of consumer markets. The feature of the service as an instrument of personification of hospitality services in the context of hyper-personalization as a special type of consumer behavior is considered. It is noted that the industrial revolution 4.0 and the growth of tourism open up many opportunities and challenges for the development of the hospitality industry services market. The features of the development of the hospitality services market, characterized by a variety of types and concepts of enterprises, as well as the differentiation of consumers depending on their value orientations are considered. The global significance of the service and the degree of its capabilities in the process of providing customers with the most personalized ways of meeting their needs are shown. The areas of development of service technologies in the conditions of neo-economics are considered. Particular attention is paid to the use of technologies that contribute to meeting the needs of customers of hospitality enterprises that are representatives of new generations. The possibilities of service in the transformation of the relationship between internal and external customers of hospitality enterprises, promoting the development of supply and demand in the hotel services market, are revealed. The competences of the employee of the contact zone of the hospitality enterprise, as well as the role of universities in their formation and development, are identified as necessary for the introduction of innovations.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Galina Kornova AU - Ekaterina Loginova PY - 2019/01 DA - 2019/01 TI - Service Opportunities in the Development of the Hospitality Services Market in terms of the New Industrialization BT - Proceedings of the 2nd International Scientific conference on New Industrialization: Global, national, regional dimension (SICNI 2018) PB - Atlantis Press SP - 496 EP - 499 SN - 2352-5398 UR - https://doi.org/10.2991/sicni-18.2019.100 DO - https://doi.org/10.2991/sicni-18.2019.100 ID - Kornova2019/01 ER -