Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)

Green Innovation as a Determinant of Competitive Advantage in Creative Industry in Indonesia

Authors
Fisla Wirda, Herizon Herizon, Herri Herri, Elfindri Elfindri, Harif Amali Rivai
Corresponding Author
Fisla Wirda
Available Online March 2019.
DOI
10.2991/sores-18.2019.94How to use a DOI?
Keywords
green innovation; competitive advantage; creative industry
Abstract

This research aims to analyze the effect of Green innovation on the competitive advantage of the West Sumatera-Indonesia creative industries. The sample is 213 creative industry business managers in West Sumatera-Indonesia. The sampling technique uses a sampling area, the samples obtained are allocated proportionally in potential areas of creative industry businesses include: Sawah Lunto Sijunjung district, Tanah Datar, 50 Kota, Agam, Bukittinggi, Padang, Padang Panjang, and Pariaman. The research method is a survey and the data collection techniques using a questionnaire. Data analysis technique is simple regression. The result shows that green innovation has a positive and significant effect on the competitive advantage of the West Sumatera-Indonesia creative industries.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2019
ISBN
10.2991/sores-18.2019.94
ISSN
2352-5398
DOI
10.2991/sores-18.2019.94How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Fisla Wirda
AU  - Herizon Herizon
AU  - Herri Herri
AU  - Elfindri Elfindri
AU  - Harif Amali Rivai
PY  - 2019/03
DA  - 2019/03
TI  - Green Innovation as a Determinant of Competitive Advantage in Creative Industry in Indonesia
BT  - Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)
PB  - Atlantis Press
SP  - 404
EP  - 408
SN  - 2352-5398
UR  - https://doi.org/10.2991/sores-18.2019.94
DO  - 10.2991/sores-18.2019.94
ID  - Wirda2019/03
ER  -