Implementation of Business-Partner Relationship in Empowering Small Business

DOI

10.2991/assehr.k.200225.056How to use a DOI?

Keywords

business-partner relationship, empower, business, small business

Abstract

A strong relationship between entrepreneurs and various parties, includes small business is one of the requirements to achieve success in product sales. The relationship is called a partner relationship or relationship-based marketing. This study aims to analyse the partner relationship skills carried out by Adorable Projects entrepreneurs in empowering small business in Bandung Regency, West Java. The purpose of this study is to analyse the program, the benefits, the use of verbal and nonverbal messages, and communication media to empower small business. This research method uses qualitative research methods with a case study approach. This research found a partner relationship program by the management team provides quality products, and affordable prices. It is useful for sales promotions in the form of discounts, and word of mouth marketing. Preparation of verbal and nonverbal messages through websites, Facebook and Instagram. The management team have a good relationship with small business as vendors so they can maintain the continuity of product availability and also develop small business.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Anne Ratnasari
AU  - Yusuf Hamdan
AU  - Aning Sofyan
PY  - 2020
DA  - 2020/03/03
TI  - Implementation of Business-Partner Relationship in Empowering Small Business
BT  - Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)
PB  - Atlantis Press
SP  - 267
EP  - 271
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200225.056
DO  - 10.2991/assehr.k.200225.056
ID  - Ratnasari2020
ER  -