Personal Selling of Musik Ritme Dinamika Production on Instagram
- 10.2991/assehr.k.210617.013How to use a DOI?
- personal selling, social media, instagram
Music Rhythm Dinamika Production (MRD Production) is a company engaged in the equipment rental service (production) event/event contractor, which has been established since 2011. The promotional activity used by MRD Production is Personal Selling. Personal selling carried out by MRD Production is unique, namely personal selling through Instagram. This study uses qualitative research methods, with a case study approach, the authors use a single instrumental case study type of research. The result of this research is that Personal Selling MRD Production through Instagram is carried out to carry out consumer targeting activities, where they use advertising and A / B testing. They also use Instagram in their personal selling activities for content planning activities. Research content, define the content, and distribute content via Instagram. They also carry out prospecting, selling, and after-sales activities in implementing personal selling on Instagram. The conclusion in this study is that personal selling via Instagram is effective for marketing a product to consumers.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Bagus Pras Wicaksono AU - Anne Maryani AU - Dadan Mulyana PY - 2021 DA - 2021/06/19 TI - Personal Selling of Musik Ritme Dinamika Production on Instagram BT - Proceedings of the Social and Humanities Research Symposium (SORES 2020) PB - Atlantis Press SP - 56 EP - 62 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210617.013 DO - 10.2991/assehr.k.210617.013 ID - Wicaksono2021 ER -