Improving Corporate Image: The role of Suitability of Social Responsibility Program
- 10.2991/soshec-18.2018.21How to use a DOI?
- corporate image; CSR
This study aims to understand the suitability of CSR conducted by companies with the expertise area in influencing the company's image. This study used a between-subject experiment (CSR suitability: high, low). The research participants were S1 Management students from Universitas Negeri Surabaya. The stimulus was given in a form of information about CSR and the organizing company. Participants’ evaluation was obtained using a questionnaire. Data were analyzed by employing different tests with SPSS software. The hypothesis could be proven in this study. The suitability of CSR with the area of experties companies could improve the company's image.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Anik Lestari Andjarwati AU - Rosa Prafitri Juniarti PY - 2018/07 DA - 2018/07 TI - Improving Corporate Image: The role of Suitability of Social Responsibility Program BT - Proceedings of the 2nd Social Sciences, Humanities and Education Conference: Establishing Identities through Language, Culture, and Education (SOSHEC 2018) PB - Atlantis Press SP - 98 EP - 101 SN - 2352-5398 UR - https://doi.org/10.2991/soshec-18.2018.21 DO - 10.2991/soshec-18.2018.21 ID - LestariAndjarwati2018/07 ER -