Improving Corporate Image: The role of Suitability of Social Responsibility Program

DOI

10.2991/soshec-18.2018.21How to use a DOI?

Keywords

corporate image; CSR

Abstract

This study aims to understand the suitability of CSR conducted by companies with the expertise area in influencing the company's image. This study used a between-subject experiment (CSR suitability: high, low). The research participants were S1 Management students from Universitas Negeri Surabaya. The stimulus was given in a form of information about CSR and the organizing company. Participants’ evaluation was obtained using a questionnaire. Data were analyzed by employing different tests with SPSS software. The hypothesis could be proven in this study. The suitability of CSR with the area of experties companies could improve the company's image.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Anik Lestari Andjarwati
AU  - Rosa Prafitri Juniarti
PY  - 2018/07
DA  - 2018/07
TI  - Improving Corporate Image: The role of Suitability of Social Responsibility Program
BT  - Proceedings of the 2nd Social Sciences, Humanities and Education Conference: Establishing Identities through Language, Culture, and Education (SOSHEC 2018)
PB  - Atlantis Press
SP  - 98
EP  - 101
SN  - 2352-5398
UR  - https://doi.org/10.2991/soshec-18.2018.21
DO  - 10.2991/soshec-18.2018.21
ID  - LestariAndjarwati2018/07
ER  -