Studies on the Influence of Chinese Consumer's Irrational Consumer Psychology on Their Consuming Behavior

DOI

10.2991/sschd-16.2016.103How to use a DOI?

Keywords

Irrational consumption, Conspicuous consumption, "Keeping up with the Joneses" consumption, Impulsive consumption

Abstract

As China is in the transitional period under the historical background currently, there is a great change in Chinese's consumption level and consumption structure, which leads to some problematic consuming behavior in Chinese consumer market. The problematic behavior manifests as some irrational consuming behaviors and these consumption characteristics show an evident increasing trend. Aiming at these characteristics, this paper puts forward a series of thinking for reducing irrational consumption such as purifying social environment and constructing a harmonious consumption environment, advocating civilized consumption concept and strengthening consumption moral construction, guiding and standardizing consuming behavior.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hai-Xia Zhang
PY  - 2015/12
DA  - 2015/12
TI  - Studies on the Influence of Chinese Consumer's Irrational Consumer Psychology on Their Consuming Behavior
BT  - Proceedings of the 2nd Annual International Conference on Social Science and Contemporary Humanity Development
PB  - Atlantis Press
SP  - 523
EP  - 529
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-16.2016.103
DO  - 10.2991/sschd-16.2016.103
ID  - Zhang2015/12
ER  -