The Impact of Disney's Entry into Shanghai and the Coping Strategies

DOI

10.2991/sschd-16.2016.104How to use a DOI?

Keywords

Disney,impact,theme park,strategies

Abstract

Nowadays,for the hot of Disney settled in Shanghai,this article has carried on the correlation discussion.Themain writing purpose of this article is for Disney settled in Shanghai brings a series of impactin social, economic, and cultural area, this paperprovidessome countermeasures and suggestionsfor government and the domestic theme park to deal with the impact, and in the hope of reducing the negative impact and expanding its positive effect.Firstly, this paper analyzed the impact of the social, economic and cultural aspects of Disney's entry into Shanghai.Then it analyzed the development status and existing problems of theme parks in China.Finally, based on the analysis of the above two aspectsthis articledevelopedsome relevant coping strategies for the government and the domestic theme park enterprises.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiang-Tao LI
PY  - 2015/12
DA  - 2015/12
TI  - The Impact of Disney's Entry into Shanghai and the Coping Strategies
BT  - Proceedings of the 2nd Annual International Conference on Social Science and Contemporary Humanity Development
PB  - Atlantis Press
SP  - 530
EP  - 537
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-16.2016.104
DO  - 10.2991/sschd-16.2016.104
ID  - LI2015/12
ER  -