A Study of the Foregrounded Features in English Advertising Texts
- 10.2991/sschd-17.2017.91How to use a DOI?
- English advertising texts, foregrounding, verbal foregrounded features, non-verbal foregrounded features.
The thesis aims at a preliminary study of the stylistic values of the foregrounded features in English advertising texts, so as to help getting a better understanding and appreciation of the English advertising texts. The foregrounded features in English advertising texts can be divided into verbal and non-verbal foregrounded features but the latter are seldom explored in China. According to description, interpretation and comparison, the thesis intends to make use of foregrounding in some other textual analysis and in the study of art, in addition to the traditional literary analysis.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shuang Liu PY - 2017/09 DA - 2017/09 TI - A Study of the Foregrounded Features in English Advertising Texts BT - Proceedings of the 3rd Annual International Conference on Social Science and Contemporary Humanity Development PB - Atlantis Press SP - 475 EP - 478 SN - 2352-5398 UR - https://doi.org/10.2991/sschd-17.2017.91 DO - 10.2991/sschd-17.2017.91 ID - Liu2017/09 ER -