A Study of the Foregrounded Features in English Advertising Texts

DOI

10.2991/sschd-17.2017.91How to use a DOI?

Keywords

English advertising texts, foregrounding, verbal foregrounded features, non-verbal foregrounded features.

Abstract

The thesis aims at a preliminary study of the stylistic values of the foregrounded features in English advertising texts, so as to help getting a better understanding and appreciation of the English advertising texts. The foregrounded features in English advertising texts can be divided into verbal and non-verbal foregrounded features but the latter are seldom explored in China. According to description, interpretation and comparison, the thesis intends to make use of foregrounding in some other textual analysis and in the study of art, in addition to the traditional literary analysis.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuang Liu
PY  - 2017/09
DA  - 2017/09
TI  - A Study of the Foregrounded Features in English Advertising Texts
BT  - Proceedings of the 3rd Annual International Conference on Social Science and Contemporary Humanity Development
PB  - Atlantis Press
SP  - 475
EP  - 478
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-17.2017.91
DO  - 10.2991/sschd-17.2017.91
ID  - Liu2017/09
ER  -