Proceedings of the 3rd Annual International Conference on Social Science and Contemporary Humanity Development

Analysis of the Game of the Content Subject in the Tri-networks Integration

Authors
Ji-Hua Xie, Qian Zhang
Corresponding Author
Ji-Hua Xie
Available Online September 2017.
DOI
https://doi.org/10.2991/sschd-17.2017.104How to use a DOI?
Keywords
Tri-networks integration, the content subject, the content provider, Game theory reflects.
Abstract
With the rapid development of optical fiber communication industry, the integration of China's Tri-networks is being promoted constantly and deeply. 'One-to-many', a new mode which the content provider offers the content subject to telecommunication network, broadcasting television network and Internet changes the traditional 'Many-to-one' mode. This thesis is based on the game theory analyses the influence of the two kinds of modes on the content subject behavior decision effects and economic benefits. Finally, the content subject economic benefits can be maximized under the new mode.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Ji-Hua Xie
AU  - Qian Zhang
PY  - 2017/09
DA  - 2017/09
TI  - Analysis of the Game of the Content Subject in the Tri-networks Integration
BT  - 3rd Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-17.2017.104
DO  - https://doi.org/10.2991/sschd-17.2017.104
ID  - Xie2017/09
ER  -