An Analysis of Hofstede’s 5 Cultural Dimensions Functioning in Ren Zhengfei’s Intercultural Communication With BBC Reporter

DOI

10.2991/assehr.k.210121.027How to use a DOI?

Keywords

Individualism/Collectivism, Long-term/Short term orientation, Uncertainty avoidance, Masculinity/Femininity, Power distance

Abstract

In the context of economic globalization, communication and coordination are the best way to seek long-term development. Ren Zhengfei’s interview with a BBS reporter conveyed the message that Huawei is actively communicating with the West. This article intends to analyze the 5 cultural dimensions in this cross-cultural communication: Individualism/Collectivism; Long-term/Short term orientation; Uncertainty Avoidance; Masculinity/Femininity; Power distance. Ren Zhengfei’s good grasp of cross-cultural communication skills is based on his understanding of the differences between Chinese and British cultures in different cultural dimensions, which ensured the harmonious communication and as a result guarantee a positive development of Huawei’s relationship with Britain, as well as with Western cultures.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qinpei Fan
PY  - 2021
DA  - 2021/01/23
TI  - An Analysis of Hofstede’s 5 Cultural Dimensions Functioning in Ren Zhengfei’s Intercultural Communication With BBC Reporter
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 131
EP  - 134
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.027
DO  - 10.2991/assehr.k.210121.027
ID  - Fan2021
ER  -