Research on Cultural Influence Based on the Immersive Entertainment IP Experience Project

DOI

10.2991/assehr.k.210121.026How to use a DOI?

Keywords

Immersive entertainment IP experience project, Cultural influence, Public awareness

Abstract

With the continuous integration of culture and technology, new forms of cultural industry continue to emerge. As the intelligent product of the new era, the immersive entertainment IP experience project can not only reflect IP value with novel and innovative forms, but also enable participants to obtain high-quality personalized experience and spiritual satisfaction, and its cultural influence plays an increasingly important role in the construction of cultural display ability and cultural construction in China. At present, immersive entertainment IP experience project is still in the initial stage of development, so it is urgent to further study in expanding its popularity and improving its cultural influence to grasp the future development direction. This paper describes the immersive entertainment IP experience project, and makes an empirical analysis on its cultural influence. The research uses the method of questionnaire survey to collect the public awareness, participation and cultural influence evaluation of the immersive entertainment IP experience project. A total of 224 valid questionnaires were obtained. Then the paper uses regression analysis to get results about the effect of each dimension on cultural influence. Finally, combined with the research conclusion, the paper provides some meaningful suggestions, such as improving the overall quality of the project, creating a project integration platform, deepening the connection with Chinese traditional culture and enhancing social attention, so as to provide reference for promoting the high-quality development of immersive entertainment industry.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mao Wang
AU  - Zhucui Jing
PY  - 2021
DA  - 2021/01/23
TI  - Research on Cultural Influence Based on the Immersive Entertainment IP Experience Project
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 124
EP  - 130
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.026
DO  - 10.2991/assehr.k.210121.026
ID  - Wang2021
ER  -