Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)

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The Deep Integration of Modern Sports and Media Promoting Sound Development

Authors
Xueyan Zhang
Corresponding Author
Xueyan Zhang
Available Online 23 January 2021.
DOI
10.2991/assehr.k.210121.186How to use a DOI?
Keywords
Sports, Media, Deep integration, Sound development
Abstract

In modern society, the sports and media both have the common market and are more and more closely combined. The sports and media influence and depend on each other, thus giving birth to the sports media industry. Through the analysis of the functional characteristics and internal relations between modern sports and media, this paper discusses the essential of sports and media, the effect of media on sports development and the positive influence of sports on media. It is believed that strengthening mutual symbiosis plays a positive role in the deep integration of sports and media, promoting the benign development of sports media industry.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 January 2021
ISBN
10.2991/assehr.k.210121.186
ISSN
2352-5398
DOI
10.2991/assehr.k.210121.186How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Xueyan Zhang
PY  - 2021
DA  - 2021/01/23
TI  - The Deep Integration of Modern Sports and Media Promoting Sound Development
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 958
EP  - 961
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.186
DO  - 10.2991/assehr.k.210121.186
ID  - Zhang2021
ER  -