Research on Service Innovation Mode of “Internet plus Tourism” Against the Background of the Integration of Culture and Tourism
Liwei Cui, Jingmin Zhang
Available Online 1 August 2020.
- https://doi.org/10.2991/assehr.k.200801.060How to use a DOI?
- culture and travel integration, service innovation, internet plus tourism, four-dimensional mode
- “Culture and Tourism Integration” and “Internet plus Tourism” are hot topics under the guidance of national policies in recent years, but previous studies in this field have relatively neglected this aspect of service innovation. And service innovation is of great significance to promote industrial integration and better realize the tourism supply-side reform. To this end, the article combines the four-dimensional mode of service innovation, studies typical service innovation events of Ctrip Tourism Group, sums up its successful experience in the process of service innovation, and expounds the inspiration of current tourism companies in service innovation. The research has certain enlightenment to promote the development of the new format of the integration of culture, tourism, and the Internet, to form a tourism enterprise brand, and to meet the service needs of tourists.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Liwei Cui AU - Jingmin Zhang PY - 2020 DA - 2020/08/01 TI - Research on Service Innovation Mode of “Internet plus Tourism” Against the Background of the Integration of Culture and Tourism BT - 2020 International Conference on Social Science, Economics and Education Research (SSEER 2020) PB - Atlantis Press SP - 248 EP - 252 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200801.060 DO - https://doi.org/10.2991/assehr.k.200801.060 ID - Cui2020 ER -