New Developments in Tourism Live Broadcasting
Xuejing Wang, Bo Liu, Jingmin Zhang
Available Online 1 August 2020.
- https://doi.org/10.2991/assehr.k.200801.059How to use a DOI?
- tourism, live broadcast, marketing, development
- This paper aims to provide a theoretical basis for the realistic development of tourism live broadcast marketing. And the author used the literature analysis method and combined with the practice of China to deeply discuss the rise reasons and the current situation of tourism live broadcast marketing. This paper argues that tourism live broadcast marketing saves the cost of offline marketing and breaks through the limitation of using text and pictures to marketing of online marketing. With its strong interactivity, tourism live broadcast marketing satisfies the desire of consumers and is a new hot spot of online tourism marketing in the future. The innovation of this paper is to clarify the essence of tourism live broadcast marketing and to put forward some development suggestions in view of the existing problems.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xuejing Wang AU - Bo Liu AU - Jingmin Zhang PY - 2020 DA - 2020/08/01 TI - New Developments in Tourism Live Broadcasting BT - 2020 International Conference on Social Science, Economics and Education Research (SSEER 2020) PB - Atlantis Press SP - 244 EP - 247 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200801.059 DO - https://doi.org/10.2991/assehr.k.200801.059 ID - Wang2020 ER -