Research on the Internet Marketing in the Cultural Industries

DOI

10.2991/ssehr-16.2016.40How to use a DOI?

Keywords

Internet Marketing, Cultural Industries, Research

Abstract

China has entered the urgent need for the development of cultural industries and the marketing of special building wide area, this time factoring the urgent need to provide interactive e-commerce platform and rich sound service system. The development of culture will be on the construction of socialist culture and power play a leading role. Cultural industries into the e-commerce system and relying on China's cultural industry will completely change the existing business model, e-commerce will make the business model of China's cultural industry has entered a new milestone.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Han Zhang
PY  - 2016/07
DA  - 2016/07
TI  - Research on the Internet Marketing in the Cultural Industries
BT  - Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
PB  - Atlantis Press
SP  - 188
EP  - 191
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-16.2016.40
DO  - 10.2991/ssehr-16.2016.40
ID  - Zhang2016/07
ER  -