The Influence of Local Culture Inheritance on Country Brand Visual Image Design

DOI

10.2991/ssehr-16.2016.69How to use a DOI?

Keywords

Local culture inheritance, Country brand, Visual image.

Abstract

Rural tourism is a kind of tourism based on the local culture which has a typical country brand visual image. It plays a role on promoting the local rural tourism development. This indicates that the brand visual image which can represent the local attributes and cultural characteristics must be designed. This article takes Hangzhou region as an example to analyze the relationship between local culture inheritance and country brand visual image design from aspects such as the concept of rural local culture and reasons of country brand visual image localization design.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xiaojuan Huang
PY  - 2016/07
DA  - 2016/07
TI  - The Influence of Local Culture Inheritance on Country Brand Visual Image Design
BT  - Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
PB  - Atlantis Press
SP  - 326
EP  - 330
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-16.2016.69
DO  - 10.2991/ssehr-16.2016.69
ID  - Huang2016/07
ER  -