Evolution of corporate marketing model based on the era of big data

DOI

10.2991/ssemse-15.2015.393How to use a DOI?

Keywords

Corporate Marketing; Big Data; Evolution

Abstract

Corporate marketing is being supplied broader marketing channels and advertising space in the background of Big Data. Meanwhile under the age of big data environment the complexity and uncontrollability of enterprise marketing environment is increased. By defining the nature and characteristics of big data, and then analyzing the plight thatcorporate marketing faced under the background of big data, and to build a big enterprise marketing system in order to improve the level and quality of corporate marketing efficiency.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - J. Zhao
AU  - J. He
AU  - F. Yu
AU  - G.H. Zhan
PY  - 2015/11
DA  - 2015/11
TI  - Evolution of corporate marketing model based on the era of big data
BT  - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education
PB  - Atlantis Press
SP  - 1531
EP  - 1534
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssemse-15.2015.393
DO  - 10.2991/ssemse-15.2015.393
ID  - Zhao2015/11
ER  -