Web Communication Impact Model and Its Application in the Analysis of Media’s Web Sites
Authors
H. T. He, Z.P. Huang, G.L. Xu
Corresponding Author
H. T. He
Available Online November 2015.
- DOI
- 10.2991/ssemse-15.2015.480How to use a DOI?
- Keywords
- Web Communication Impact, JIF, WIF, Web Metrics, New Media
- Abstract
In the era of Internet, continuous appeal to audience has become a very important concern for traditional media like TV and newspaper. The web impact of the new media is a key factor when media owners make investment and advertisement plan. This paper first reviews previous studies on web impact, then proposes a Web Communication Impact Model to quantify the impact of media website. In addition, it analyzes the web impact of CBCPC(Chinese Bridge Chinese Proficiency Competition) website by comparing similar websites and finally gives suggestions to increase the overseas impact of CBCPC.
- Copyright
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - H. T. He AU - Z.P. Huang AU - G.L. Xu PY - 2015/11 DA - 2015/11 TI - Web Communication Impact Model and Its Application in the Analysis of Media’s Web Sites BT - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education PB - Atlantis Press SP - 1881 EP - 1887 SN - 2352-5398 UR - https://doi.org/10.2991/ssemse-15.2015.480 DO - 10.2991/ssemse-15.2015.480 ID - He2015/11 ER -