Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018)

Analysis of the Impact of Big Data on Enterprise Decision Making

Authors
Guang Chen, Zhanjie Liu, Yixin Sun, Wei Liu, Qiumei Lv, Yukun Song, He Huang, Wenjing Peng
Corresponding Author
Guang Chen
Available Online May 2018.
DOI
https://doi.org/10.2991/sser-18.2018.45How to use a DOI?
Keywords
Big data; Decision basis; Decision maker; Decision environment
Abstract

The emergence and development of big data have important influence on the decision-making of enterprises. This paper analyzes the important impact of large data on enterprise decision-making from the aspects of decision-making basis, decision-making maker, decision-making power allocation, decision-making process, decision environment and so on. After that, this article also analyzes the countermeasures that the enterprise should take, and proposes that the enterprise need to accelerate the improvement and adjustment in the aspects of enterprise culture, data management, data technology and tools research and development, seize the opportunity given by the big data, and continue to improve its competitiveness so that it can gain an invincible position in the fierce market competition.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2018
ISBN
10.2991/sser-18.2018.45
ISSN
2352-5398
DOI
https://doi.org/10.2991/sser-18.2018.45How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Guang Chen
AU  - Zhanjie Liu
AU  - Yixin Sun
AU  - Wei Liu
AU  - Qiumei Lv
AU  - Yukun Song
AU  - He Huang
AU  - Wenjing Peng
PY  - 2018/05
DA  - 2018/05
TI  - Analysis of the Impact of Big Data on Enterprise Decision Making
BT  - Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018)
PB  - Atlantis Press
SP  - 216
EP  - 220
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-18.2018.45
DO  - https://doi.org/10.2991/sser-18.2018.45
ID  - Chen2018/05
ER  -