Analysis of the Impact of Big Data on Enterprise Decision Making

DOI

10.2991/sser-18.2018.45How to use a DOI?

Keywords

Big data; Decision basis; Decision maker; Decision environment

Abstract

The emergence and development of big data have important influence on the decision-making of enterprises. This paper analyzes the important impact of large data on enterprise decision-making from the aspects of decision-making basis, decision-making maker, decision-making power allocation, decision-making process, decision environment and so on. After that, this article also analyzes the countermeasures that the enterprise should take, and proposes that the enterprise need to accelerate the improvement and adjustment in the aspects of enterprise culture, data management, data technology and tools research and development, seize the opportunity given by the big data, and continue to improve its competitiveness so that it can gain an invincible position in the fierce market competition.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guang Chen
AU  - Zhanjie Liu
AU  - Yixin Sun
AU  - Wei Liu
AU  - Qiumei Lv
AU  - Yukun Song
AU  - He Huang
AU  - Wenjing Peng
PY  - 2018/05
DA  - 2018/05
TI  - Analysis of the Impact of Big Data on Enterprise Decision Making
BT  - Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018)
PB  - Atlantis Press
SP  - 216
EP  - 220
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-18.2018.45
DO  - 10.2991/sser-18.2018.45
ID  - Chen2018/05
ER  -