Analysis of the Impact of Big Data on Enterprise Decision Making
- 10.2991/sser-18.2018.45How to use a DOI?
- Big data; Decision basis; Decision maker; Decision environment
The emergence and development of big data have important influence on the decision-making of enterprises. This paper analyzes the important impact of large data on enterprise decision-making from the aspects of decision-making basis, decision-making maker, decision-making power allocation, decision-making process, decision environment and so on. After that, this article also analyzes the countermeasures that the enterprise should take, and proposes that the enterprise need to accelerate the improvement and adjustment in the aspects of enterprise culture, data management, data technology and tools research and development, seize the opportunity given by the big data, and continue to improve its competitiveness so that it can gain an invincible position in the fierce market competition.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Guang Chen AU - Zhanjie Liu AU - Yixin Sun AU - Wei Liu AU - Qiumei Lv AU - Yukun Song AU - He Huang AU - Wenjing Peng PY - 2018/05 DA - 2018/05 TI - Analysis of the Impact of Big Data on Enterprise Decision Making BT - Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018) PB - Atlantis Press SP - 216 EP - 220 SN - 2352-5398 UR - https://doi.org/10.2991/sser-18.2018.45 DO - 10.2991/sser-18.2018.45 ID - Chen2018/05 ER -