Discussion on the Training Mode of Modern Marketing Talents
- 10.2991/sser-18.2018.114How to use a DOI?
- Marketing; Talent training; Model; Compound marketing elite
Marketing is an important economic means for enterprises to improve their economic efficiency and gain market competitiveness. In recent years, it has attracted more and more attention from enterprises. Nowadays, how to cultivate marketing talents to meet the requirements of enterprise development has become a common consensus among enterprises. On the basis of interpreting the history of marketing personnel training mode, this paper will briefly discuss the current situation of marketing personnel training mode and try to explore its way out, aiming at providing a positive role for the training of marketing talents and for the better and faster development of the enterprises.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Fengying Zhang AU - Yu Lin PY - 2018/05 DA - 2018/05 TI - Discussion on the Training Mode of Modern Marketing Talents BT - Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018) PB - Atlantis Press SP - 545 EP - 547 SN - 2352-5398 UR - https://doi.org/10.2991/sser-18.2018.114 DO - 10.2991/sser-18.2018.114 ID - Zhang2018/05 ER -