Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018)

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On Commercial Advertisement Translation Based on Skopos Theory

Authors
Xiangxin Liu
Corresponding Author
Xiangxin Liu
Available Online May 2018.
DOI
10.2991/sser-18.2018.156How to use a DOI?
Keywords
Translation studies; Translation theory; Skopos theory; Advertising translation
Abstract

The paper illustrates firstly the importance of commercial advertisement translation, and then respectively introduces how to apply the Skopos theory to commercial advertisement translation and two different strategies. In the end, the paper gives a profound reflection on the present situation of commercial advertisement translation with confirming the value of Skopos theory.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2018
ISBN
10.2991/sser-18.2018.156
ISSN
2352-5398
DOI
10.2991/sser-18.2018.156How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Xiangxin Liu
PY  - 2018/05
DA  - 2018/05
TI  - On Commercial Advertisement Translation Based on Skopos Theory
BT  - Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018)
PB  - Atlantis Press
SP  - 740
EP  - 743
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-18.2018.156
DO  - 10.2991/sser-18.2018.156
ID  - Liu2018/05
ER  -