On Commercial Advertisement Translation Based on Skopos Theory
Available Online May 2018.
- 10.2991/sser-18.2018.156How to use a DOI?
- Translation studies; Translation theory; Skopos theory; Advertising translation
The paper illustrates firstly the importance of commercial advertisement translation, and then respectively introduces how to apply the Skopos theory to commercial advertisement translation and two different strategies. In the end, the paper gives a profound reflection on the present situation of commercial advertisement translation with confirming the value of Skopos theory.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiangxin Liu PY - 2018/05 DA - 2018/05 TI - On Commercial Advertisement Translation Based on Skopos Theory BT - Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018) PB - Atlantis Press SP - 740 EP - 743 SN - 2352-5398 UR - https://doi.org/10.2991/sser-18.2018.156 DO - 10.2991/sser-18.2018.156 ID - Liu2018/05 ER -