Exploring the Construction Way of China’s Campus-Media Under the Background of “Great Ideological and Political Work”
- 10.2991/978-2-38476-062-6_52How to use a DOI?
- campus media; media construction; ideological and political education
Campus media in colleges and universities is a form of media with certain influence and target audience of college students and the faculties, which is responsible for guiding college students’ public opinion and important ideological and political education. However, under the impact of new media technology, the problems exposed by campus media in the process of communication have become more and more prominent, thus affecting the ideological and political education function of campus media. This study uses literature analysis and questionnaire survey method to analyze the current status of campus media; and proposes the construction of campus media from four perspectives: campus media team construction, content production mode, campus media channels, and media literacy, in order to enhance the influence and attention of campus media in colleges and universities.
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Cite this article
TY - CONF AU - Sen Luo AU - Niao Xu PY - 2023 DA - 2023/07/11 TI - Exploring the Construction Way of China’s Campus-Media Under the Background of “Great Ideological and Political Work” BT - Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023) PB - Atlantis Press SP - 413 EP - 423 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-062-6_52 DO - 10.2991/978-2-38476-062-6_52 ID - Luo2023 ER -