The Innovative Path of National Style Virtual Costumes to Enhance the Influence of Chinese Civilization’s Communication Power
- 10.2991/978-2-38476-062-6_38How to use a DOI?
- National style virtual costume; Chinese civilization; Chinese elements; national style national trend
With the popularity of the Chinese trend, Chinese elements have become an important object of visual expression in contemporary design cases. In this paper, we investigate the visual expression of Chinese elements in current design cases by “image tracing”, and explore the Chinese cultural genes in design cases from the visual expression of different cases; reveal the cultural phenomenon of Chinese elements in current design before and after the first year of the national trend. A total of seven research subjects were selected from two different types, including four outstanding domestic fashion brands Li Ning, Mark Fairwhale, Mi Fan, and Mustard Original, and three outstanding domestic cultural platforms Natural Creations, Mythical Return, and Qi Cheng Culture. A sample of twenty-nine series of cases is selected from seven research subjects, and the specific study seeks to cover a dynamic timeline and a range of Chinese elements involved in an image-tracking approach.
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Cite this article
TY - CONF AU - Ruoyan Wang PY - 2023 DA - 2023/07/11 TI - The Innovative Path of National Style Virtual Costumes to Enhance the Influence of Chinese Civilization’s Communication Power BT - Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023) PB - Atlantis Press SP - 306 EP - 312 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-062-6_38 DO - 10.2991/978-2-38476-062-6_38 ID - Wang2023 ER -