Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019)

Predatory Pricing in the Online Transportation Platforms: Is It Really Predatory?

Authors
Teddy Nurcahyawan, Lewiandy, Michelle Viandy Huang
Corresponding Author
Teddy Nurcahyawan
Available Online 20 May 2020.
DOI
https://doi.org/10.2991/assehr.k.200515.092How to use a DOI?
Keywords
competition, antitrust law, predatory pricing, transportation
Abstract
The Competition Law in Indonesia is embodied in Law Number 5 of 1999 [1] concerning the Prohibition of Monopolistic Practices and Unfair Business Competition which aims to provide equal opportunity for every citizen to participate in the process of production and marketing of goods and or services, in a fair, effective and efficient business environment. In line with this purpose, the practice of predatory pricing which aims to erect barriers to entry is prohibited under Article 20 of the Law. The development of technology and internet, [2] however, has provoked the development of a new business model: Digital platform. Unlike a pipeline business model that merely acts as a supplier to the consumers, platforms manages the interaction between the producers and consumers. This results in the different model pricing that raises question of the possibility of imposing anti-pedator pricing to the platform business. This research reveals the analysis of platform business and explains about its pricing method. To actualize our analysis, we take grab-gojek pricing model as a case study.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Teddy Nurcahyawan
AU  - Lewiandy
AU  - Michelle Viandy Huang
PY  - 2020
DA  - 2020/05/20
TI  - Predatory Pricing in the Online Transportation Platforms: Is It Really Predatory?
BT  - Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019)
PB  - Atlantis Press
SP  - 545
EP  - 552
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200515.092
DO  - https://doi.org/10.2991/assehr.k.200515.092
ID  - Nurcahyawan2020
ER  -