The Impact of Brand Image, Perceived Price and Service Quality Toward Customer Satisfaction
- 10.2991/assehr.k.200515.057How to use a DOI?
- brand image, perceived price, service quality, customer satisfaction
It has often been argued that customer satisfaction can contribute significantly to a company’s success in a variety of ways. This study aims to analyze the effect of brand image, perceived price and service quality on customer satisfaction. The method of data collection is convenience sampling. The samples of this research are collected from 109 respondents, who are the customers in one of the biggest service center in Jakarta. The technique of data analysis used in this study was regression analysis. The results is : the relationship between brand image, perceived price and service quality have a significant and positive impact toward customer satisfaction.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Alex Witama AU - Keni Keni PY - 2020 DA - 2020/05/20 TI - The Impact of Brand Image, Perceived Price and Service Quality Toward Customer Satisfaction BT - Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019) PB - Atlantis Press SP - 316 EP - 320 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200515.057 DO - 10.2991/assehr.k.200515.057 ID - Witama2020 ER -