Volume 3, Issue 3, September 2010, Pages 301 - 314
Multi-attribute Evaluation of Website Quality in E-business Using an Integrated Fuzzy AHPTOPSIS Methodology
- Tolga Kaya
- Corresponding Author
- Tolga Kaya
Available Online 29 June 2010.
- https://doi.org/10.2991/ijcis.2010.3.3.6How to use a DOI?
- Website quality, e-business, fuzzy, multicriteria, TOPSIS, AHP
- Success of an e-business company is strongly associated with the relative quality of its website compared to that of its competitors. The purpose of this study is to propose a multi-attribute e-business website quality evaluation methodology based on a modified fuzzy TOPSIS approach. In the proposed methodology, weights of the evaluation criteria are generated by a fuzzy AHP procedure. In performance evaluation problems, the judgments of the experts may usually be vague in form. As fuzzy logic can successfully deal with this kind of uncertainty in human preferences, both classical TOPSIS and classical AHP procedures are implemented under fuzzy environment. The proposed TOPSIS-AHP methodology has successfully been applied to a multi-attribute website quality evaluation problem in Turkish e-business market. Nine sub-criteria under four main categories are used in the evaluation of the most popular e-business websites of Turkey. A sensitivity analysis is also provided.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - JOUR AU - Tolga Kaya PY - 2010 DA - 2010/06 TI - Multi-attribute Evaluation of Website Quality in E-business Using an Integrated Fuzzy AHPTOPSIS Methodology JO - International Journal of Computational Intelligence Systems SP - 301 EP - 314 VL - 3 IS - 3 SN - 1875-6883 UR - https://doi.org/10.2991/ijcis.2010.3.3.6 DO - https://doi.org/10.2991/ijcis.2010.3.3.6 ID - Kaya2010 ER -