Study on Sustainable Management of Haipai Fashion Brands from the Perspective of Cultural Confidence

DOI

10.2991/assehr.k.200727.046How to use a DOI?

Keywords

Cultural confidence, Haipai fashion brand, sustainable management, promotion countermeasures

Abstract

So far, China’s fashion brand construction has gone through three stages: material demand-oriented, cultural construction-oriented, and integrated development-oriented. With the continuous advancement of the internationalization of ethnic culture, the study on sustainable management of fashion brands has become the core issue of national culture development. In the current historical background of confidence in national culture, it is a very necessary and important study to summarize and reflect on the shortcomings of the Haipai fashion brand in the process of internationalization, and to propose a sustainable management path for the future.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shengbing Meng
PY  - 2020
DA  - 2020/07/28
TI  - Study on Sustainable Management of Haipai Fashion Brands from the Perspective of Cultural Confidence
BT  - Proceedings of the 2020 International Conference on Advanced Education, Management and Information Technology (AEMIT 2020)
PB  - Atlantis Press
SP  - 214
EP  - 218
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200727.046
DO  - 10.2991/assehr.k.200727.046
ID  - Meng2020
ER  -