Study on Sustainable Management of Haipai Fashion Brands from the Perspective of Cultural Confidence
- 10.2991/assehr.k.200727.046How to use a DOI?
- Cultural confidence, Haipai fashion brand, sustainable management, promotion countermeasures
So far, China’s fashion brand construction has gone through three stages: material demand-oriented, cultural construction-oriented, and integrated development-oriented. With the continuous advancement of the internationalization of ethnic culture, the study on sustainable management of fashion brands has become the core issue of national culture development. In the current historical background of confidence in national culture, it is a very necessary and important study to summarize and reflect on the shortcomings of the Haipai fashion brand in the process of internationalization, and to propose a sustainable management path for the future.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shengbing Meng PY - 2020 DA - 2020/07/28 TI - Study on Sustainable Management of Haipai Fashion Brands from the Perspective of Cultural Confidence BT - Proceedings of the 2020 International Conference on Advanced Education, Management and Information Technology (AEMIT 2020) PB - Atlantis Press SP - 214 EP - 218 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200727.046 DO - 10.2991/assehr.k.200727.046 ID - Meng2020 ER -