Developing English Speaking Material Through CBI for Marketing Students on Vocational High School
- 10.2991/assehr.k.201124.073How to use a DOI?
- ESP, need analysis, English speaking materials, Marketing, CBI (Content Based Instruction)
The objective of this research to develop English speaking material throuhg CBI (Content Based Instruction) for the second year students of Marketing progam of Vocational High School. This study is descrptive qualitative research. This study educational Research and Development (R & D). The steps of the research was conducting the need analysis, designing the new material, validating material, revision and final production. The instrument of collecting data was collected by quesstionnaire and interview. The source of the data was the students of XI Marketing program of SMK Putra Anda Binjai, Marketing teacher, Stake holder, Alumnus and also syllabus and existing speaking materials. The result of the need analysis showed that the student need material for speaking which where related to their major and their future job after they graduate from the school. The CBI is used in the development of the new speaking material. After the material has develoved the expert it was validated by the expert judgement. The product of this speaking materials entitled Speaking materials for Marketing student. There are four topics in the book and completed with teacher guide book.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dian Lestari AU - Rahmad Husein AU - Eddy Setia PY - 2020 DA - 2020/11/25 TI - Developing English Speaking Material Through CBI for Marketing Students on Vocational High School BT - Proceedings of the 5th Annual International Seminar on Transformative Education and Educational Leadership (AISTEEL 2020) PB - Atlantis Press SP - 356 EP - 362 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201124.073 DO - 10.2991/assehr.k.201124.073 ID - Lestari2020 ER -