Proceedings of the 5th Annual International Seminar on Transformative Education and Educational Leadership (AISTEEL 2020)

Developing English Speaking Material Through CBI for Marketing Students on Vocational High School

Authors
Dian Lestari, Rahmad Husein, Eddy Setia
Corresponding Author
Dian Lestari
Available Online 25 November 2020.
DOI
https://doi.org/10.2991/assehr.k.201124.073How to use a DOI?
Keywords
ESP, need analysis, English speaking materials, Marketing, CBI (Content Based Instruction)
Abstract
The objective of this research to develop English speaking material throuhg CBI (Content Based Instruction) for the second year students of Marketing progam of Vocational High School. This study is descrptive qualitative research. This study educational Research and Development (R & D). The steps of the research was conducting the need analysis, designing the new material, validating material, revision and final production. The instrument of collecting data was collected by quesstionnaire and interview. The source of the data was the students of XI Marketing program of SMK Putra Anda Binjai, Marketing teacher, Stake holder, Alumnus and also syllabus and existing speaking materials. The result of the need analysis showed that the student need material for speaking which where related to their major and their future job after they graduate from the school. The CBI is used in the development of the new speaking material. After the material has develoved the expert it was validated by the expert judgement. The product of this speaking materials entitled Speaking materials for Marketing student. There are four topics in the book and completed with teacher guide book.
Open Access
This is an open access article distributed under the CC BY-NC license.

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TY  - CONF
AU  - Dian Lestari
AU  - Rahmad Husein
AU  - Eddy Setia
PY  - 2020
DA  - 2020/11/25
TI  - Developing English Speaking Material Through CBI for Marketing Students on Vocational High School
BT  - Proceedings of the 5th Annual International Seminar on Transformative Education and Educational Leadership (AISTEEL 2020)
PB  - Atlantis Press
SP  - 356
EP  - 362
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201124.073
DO  - https://doi.org/10.2991/assehr.k.201124.073
ID  - Lestari2020
ER  -