Analysis on the Influence Factors of College Students' Consuming Trust under the Background of Mobile E-commerce

DOI

10.2991/ammee-17.2017.141How to use a DOI?

Keywords

Mobile e-commerce, College students, Influence factors, Trust.

Abstract

With the continuous development of network technology, more and more people are fond of shopping online, the popularity rate of shopping online with the mobile devices is also increasing. However, consumers' trust has become one of the main factors hindering the mobile e-commerce development. In this paper, based on the college students consumers, the main influence factors of consuming trust of college students are analyzed in detail under the background of the mobile e-commerce. Accordingly, some solutions to how to promote consumers' confidence in the mobile e-commerce and help to develop Chinese mobile e-commerce industry, which are propounded.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jingxian Xu
PY  - 2017/06
DA  - 2017/06
TI  - Analysis on the Influence Factors of College Students' Consuming Trust under the Background of Mobile E-commerce
BT  - Proceedings of the Advances in Materials, Machinery, Electrical Engineering (AMMEE 2017)
PB  - Atlantis Press
SP  - 732
EP  - 735
SN  - 2352-5401
UR  - https://doi.org/10.2991/ammee-17.2017.141
DO  - 10.2991/ammee-17.2017.141
ID  - Xu2017/06
ER  -