Proceedings of the 2014 2nd International Conference on Advances in Social Science, Humanities and Management

Under the Brand Based on the Relationship between the Fracture and Adjourned Perspective Pehchaolin Brand Recovery

Authors
Wang Yi, Mi Lizhong
Corresponding Author
Wang Yi
Available Online December 2014.
DOI
https://doi.org/10.2991/asshm-14.2014.43How to use a DOI?
Keywords
Brand Relationships; Relationships Adjourned; Influencing Factors; Pehchaolin; Domestic Brands; Empirical Analysis
Abstract
This paper is mainly based on the relationship between the fractures and adjourned the brand perspective, it chooses classic domestics Pehchaolin skin care brand for study. On the basis of the relevant theoretical literature review on the use of empirical analysis methods for the recovery of Pehchaolin brands were analyzed to construct the Pehchaolin brand adjourned intention factors model and validate the model based on the data. Finally, based on the above analysis, some of China's old brand development makes appropriate recommendations and marketing strategies.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Wang Yi
AU  - Mi Lizhong
PY  - 2014/12
DA  - 2014/12
TI  - Under the Brand Based on the Relationship between the Fracture and Adjourned Perspective Pehchaolin Brand Recovery
BT  - 2014 2nd International Conference on Advances in Social Science, Humanities, and Management (ASSHM-14)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/asshm-14.2014.43
DO  - https://doi.org/10.2991/asshm-14.2014.43
ID  - Yi2014/12
ER  -