Under the Brand Based on the Relationship between the Fracture and Adjourned Perspective Pehchaolin Brand Recovery

DOI

10.2991/asshm-14.2014.43How to use a DOI?

Keywords

Brand Relationships; Relationships Adjourned; Influencing Factors; Pehchaolin; Domestic Brands; Empirical Analysis

Abstract

This paper is mainly based on the relationship between the fractures and adjourned the brand perspective, it chooses classic domestics Pehchaolin skin care brand for study. On the basis of the relevant theoretical literature review on the use of empirical analysis methods for the recovery of Pehchaolin brands were analyzed to construct the Pehchaolin brand adjourned intention factors model and validate the model based on the data. Finally, based on the above analysis, some of China's old brand development makes appropriate recommendations and marketing strategies.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Wang Yi
AU  - Mi Lizhong
PY  - 2014/12
DA  - 2014/12
TI  - Under the Brand Based on the Relationship between the Fracture and Adjourned Perspective Pehchaolin Brand Recovery
BT  - Proceedings of the 2014 2nd International Conference on Advances in Social Science, Humanities and Management
PB  - Atlantis Press
SP  - 155
EP  - 159
SN  - 2352-5398
UR  - https://doi.org/10.2991/asshm-14.2014.43
DO  - 10.2991/asshm-14.2014.43
ID  - Yi2014/12
ER  -