Proceedings of the 2014 2nd International Conference on Advances in Social Science, Humanities and Management

Impacts of Cultural Differences on Sino-American Business Negotiations

Authors
Sun Xiuli
Corresponding Author
Sun Xiuli
Available Online December 2014.
DOI
https://doi.org/10.2991/asshm-14.2014.51How to use a DOI?
Keywords
Sino-American cultural differences; Business negotiation; Impacts; Measures
Abstract
With the rapid development of global economic cooperation, international business negotiations are on a dramatic increase. In the past two decades, business negotiations between China and the U.S. have been growing remarkably. However, there are huge cultural differences between the two countries and the cultural differences always have a negative effect on Sino-American business negotiations. Hence, it is widely accepted that understanding cultural differences is vital to Sino-American business negotiations. This paper also emphasizes that in business negotiations people must be familiar with the other cultures, enhance sensitivity to cultural differences and reduce instability caused by the cultural differences. Only in this way can people increase the predictability of the other negotiation’s behavior and develop appropriate negotiation strategy, thus become more active in the negotiating process.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Sun Xiuli
PY  - 2014/12
DA  - 2014/12
TI  - Impacts of Cultural Differences on Sino-American Business Negotiations
BT  - 2014 2nd International Conference on Advances in Social Science, Humanities, and Management (ASSHM-14)
PB  - Atlantis Press
SP  - 182
EP  - 184
SN  - 2352-5398
UR  - https://doi.org/10.2991/asshm-14.2014.51
DO  - https://doi.org/10.2991/asshm-14.2014.51
ID  - Xiuli2014/12
ER  -