Cultural Barriers in the International Business Negotiation
- https://doi.org/10.2991/asshm-14.2014.106How to use a DOI?
- business negotiation; cultural barrier; cross-cultural
With the rapid development of economic globalization, business activities and information exchanges between people from different cultural backgrounds have been increasing rapidly. And cross-cultural business negotiations are playing an important role in the business activities. However, cultural barriers that often occur in the cross-cultural business negotiations have become a stumbling block for negotiators from different countries. So how to overcome cultural barriers seems to be more and more urgent and important. In terms of the current situation, this paper firstly gives a brief introduction to business negotiation and culture. Then it relates to three reasons why cultural barriers can happen from the perspective of social custom, values and ways of thinking and non-verbal communication. Finally, this paper puts forward several measures to overcome cultural barriers in the cross-cultural business negotiations.
- © 2014, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Sun Xiuli PY - 2014/12 DA - 2014/12 TI - Cultural Barriers in the International Business Negotiation BT - Proceedings of the 2014 2nd International Conference on Advances in Social Science, Humanities and Management PB - Atlantis Press SP - 385 EP - 387 SN - 2352-5398 UR - https://doi.org/10.2991/asshm-14.2014.106 DO - https://doi.org/10.2991/asshm-14.2014.106 ID - Xiuli2014/12 ER -