Study on Mode of Brand Communication Based on Micro-message Public Platform
Available Online December 2014.
- https://doi.org/10.2991/asshm-14.2014.131How to use a DOI?
- Micro-message; Brand Communication; Marketing Strategies
- Micro-message marketing propagation has been widely recognized and accepted by most people, however, only a few domestic enterprises can successfully use micro-message as a means of marketing communication to conduct effective promotion of the brand, and most of the enterprises still can't find brand marketing communication strategy based on micro message public platform(MMPP for short).In this paper, with the aid of communication theory and marketing theory, further makes an in-depth study on the media brand communication modes of MMPP which is different from traditional medias and other network medias based on the analysis of the advantage of brand’s marketing communication in public platforms represented by self-media .
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhang Julan PY - 2014/12 DA - 2014/12 TI - Study on Mode of Brand Communication Based on Micro-message Public Platform BT - 2014 2nd International Conference on Advances in Social Science, Humanities, and Management (ASSHM-14) PB - Atlantis Press SP - 472 EP - 475 SN - 2352-5398 UR - https://doi.org/10.2991/asshm-14.2014.131 DO - https://doi.org/10.2991/asshm-14.2014.131 ID - Julan2014/12 ER -