Proceedings of the 2014 2nd International Conference on Advances in Social Science, Humanities and Management

Study on Mode of Brand Communication Based on Micro-message Public Platform

Authors
Zhang Julan
Corresponding Author
Zhang Julan
Available Online December 2014.
DOI
https://doi.org/10.2991/asshm-14.2014.131How to use a DOI?
Keywords
Micro-message; Brand Communication; Marketing Strategies
Abstract
Micro-message marketing propagation has been widely recognized and accepted by most people, however, only a few domestic enterprises can successfully use micro-message as a means of marketing communication to conduct effective promotion of the brand, and most of the enterprises still can't find brand marketing communication strategy based on micro message public platform(MMPP for short).In this paper, with the aid of communication theory and marketing theory, further makes an in-depth study on the media brand communication modes of MMPP which is different from traditional medias and other network medias based on the analysis of the advantage of brand’s marketing communication in public platforms represented by self-media .
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Zhang Julan
PY  - 2014/12
DA  - 2014/12
TI  - Study on Mode of Brand Communication Based on Micro-message Public Platform
BT  - 2014 2nd International Conference on Advances in Social Science, Humanities, and Management (ASSHM-14)
PB  - Atlantis Press
SP  - 472
EP  - 475
SN  - 2352-5398
UR  - https://doi.org/10.2991/asshm-14.2014.131
DO  - https://doi.org/10.2991/asshm-14.2014.131
ID  - Julan2014/12
ER  -