Research on Enterprise Strategic Decisions in Big Data Era

DOI

10.2991/asshm-14.2014.137How to use a DOI?

Keywords

big data; enterprise strategic

Abstract

Enterprise managers must formulate correct strategic decisions rapidly because of the increasing complexity of management environment. The article analyzed the concept connotation and the development of big data. Integrating real cases, the article also analyzed how big data providerich data sources for enterprises'strategic decisions, and how it can improve the quality of strategic decision making. It also demonstrated the support function of big data in upgrading strategic decision makers'insights. Finally the article proposed some problems and relevant suggestions of big data during its developing process.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mei Pan
PY  - 2014/12
DA  - 2014/12
TI  - Research on Enterprise Strategic Decisions in Big Data Era
BT  - Proceedings of the 2014 2nd International Conference on Advances in Social Science, Humanities and Management
PB  - Atlantis Press
SP  - 492
EP  - 493
SN  - 2352-5398
UR  - https://doi.org/10.2991/asshm-14.2014.137
DO  - 10.2991/asshm-14.2014.137
ID  - Pan2014/12
ER  -