Research on Enterprise Strategic Decisions in Big Data Era
Available Online December 2014.
- https://doi.org/10.2991/asshm-14.2014.137How to use a DOI?
- big data; enterprise strategic
- Enterprise managers must formulate correct strategic decisions rapidly because of the increasing complexity of management environment. The article analyzed the concept connotation and the development of big data. Integrating real cases, the article also analyzed how big data providerich data sources for enterprises'strategic decisions, and how it can improve the quality of strategic decision making. It also demonstrated the support function of big data in upgrading strategic decision makers'insights. Finally the article proposed some problems and relevant suggestions of big data during its developing process.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Mei Pan PY - 2014/12 DA - 2014/12 TI - Research on Enterprise Strategic Decisions in Big Data Era BT - 2014 2nd International Conference on Advances in Social Science, Humanities, and Management (ASSHM-14) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/asshm-14.2014.137 DO - https://doi.org/10.2991/asshm-14.2014.137 ID - Pan2014/12 ER -