Proceedings of the 2014 2nd International Conference on Advances in Social Science, Humanities and Management

An Evaluation and Comparison Study for Online Tourism E-commerce Websites between East and West

Authors
Zheng Tianxiang
Corresponding Author
Zheng Tianxiang
Available Online December 2014.
DOI
https://doi.org/10.2991/asshm-14.2014.148How to use a DOI?
Keywords
Website Evaluation, Tourism E-commerce Website, AHP, TOPSIS
Abstract
Academic researchers have long advocated the importance of assessing the tourism websites. On the basis of predecessors' work, this study proposes an evaluation system of tourism e-commerce websites by the methodologies of AHP(Analytic Hierarchy Process) and TOPSIS(Technique for Order Preference by Similarity to an Ideal Solution). Five famous online websites, including expedia.com, orbitz.com, travelocity.com, ctrip.com and tuniu.com, were selected as examples for examination and comparison. The results show that expedia.com and ctrip.com are the leading websites for abroad and domestic China respectively, which conforms to the real world phenomenon. Suggestions for improvement derived from the results are also included. Not only can this study help owners of practitioners to assess his/her own website in an objective manner, but also recognize the gap between the top leaders of the industry so as, ultimately, to improve the website quality and operational practice.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2014
ISBN
978-94-62520-43-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/asshm-14.2014.148How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zheng Tianxiang
PY  - 2014/12
DA  - 2014/12
TI  - An Evaluation and Comparison Study for Online Tourism E-commerce Websites between East and West
PB  - Atlantis Press
SP  - 535
EP  - 539
SN  - 2352-5398
UR  - https://doi.org/10.2991/asshm-14.2014.148
DO  - https://doi.org/10.2991/asshm-14.2014.148
ID  - Tianxiang2014/12
ER  -