Proceedings of the 2025 5th International Conference on Business Administration and Data Science (BADS 2025)
34 articles
Proceedings Article
Peer-Review Statements
Hua Dai, Hua Wang, Kamarul Hawari Bin Ghazali, Md Liakat Ali
All of the articles in this proceedings volume have been presented at the 2025 5th International Conference on Business Administration and Data Science (BADS 2025) during November 7 to 9, 2025 in Xi’an, China. These articles have been peer reviewed by the members of the Scientific Committees and reviewers...
Proceedings Article
Research on Precise Intelligent Fertilization Recommendation Model Based on Big Data Association Analysis
Lei Tian, Xiaolei Tan, Lili Wang, Hao Zong, Xiwen Lu
This study proposes a precision intelligent fertilization recommendation model by integrating multi-source agricultural big data and association analysis techniques. Focusing on tobacco cultivation scenarios in Shandong Province (2010-2020), the research synthesizes soil nutrient dynamics (2013-2019...
Proceedings Article
Dual-Affect Mechanisms: How Time Scarcity and Quantity Scarcity Elicit Impulse Buying for Probabilistic Products Through Concurrent Mediation of Anticipated Surprise and Regret
Anqi Lin, Xinran Yu, Geshuo Cao
With the rapid expansion of probabilistic products in the consumer market, their unique decision uncertainty and emotionally stimulating properties provide new application scenarios for scarcity marketing strategies. However, existing research has yet to fully clarify the underlying psychological mechanisms...
Proceedings Article
A Systematic Research on Methods for Cross-Border E-commerce Enterprises to Identify and Select Customer Value—A Case Study of SHEIN
Xuhui Yan, Kailun Yan
With the rapid development of economic globalization, cross-border e-commerce enterprises face challenges brought by factors such as the diversity of the global market and the complexity of global supply chain distribution when expanding into overseas markets. These factors directly affect the judgment...
Proceedings Article
Research Progress and Challenges of the Application of Digital Finance Driven by Artificial Intelligence Technology
Meirun Sun, Faxiang Wang
This study explores the integration of AI and digital finance, using bibliometrics to analyze 1,000 Web of Science core literatures (2015-2025). Key findings: Authors form symbiotic multi-disciplinary groups led by core scholars; Institutional practices show regional collaboration model differences,...
Proceedings Article
The Corporate Entrepreneurship Analysis of Google
Jiaxuan Chen
Since Prof. Schumpeter firstly gave the concept of creative disruption in the book Capitalism, Socialism and Democracy (1942) [18], entrepreneurship has been formally regarded as an independent branch of economics and business field (Tripathi et al., 2022) [8]. Four decades later, the inchoate entrepreneurship...
Proceedings Article
An Integrated Performance Management Framework: Bridging Public Administration, Corporate Strategy, and Project Governance
Zixuan Shi
Performance management remains fragmented: governments stress accountability, firms rely on financial dashboards, and projects chase the iron triangle. We propose a single, testable framework that links strategy, process, and outcomes through clear feedback rules and reviews. It makes alignment visible...
Proceedings Article
The Announcement Effect of Central Bank Digital Currency: An Empirical Analysis Based on Global Central Bank Statements
Jiahao Gao
Following the European Central Bank’s pilot launch of the digital euro in July 2021, the Stoxx 600 bank index declined while fintech stocks rose. This indicates that central bank statements on central bank digital currencies (CBDCs) have become another significant policy signal affecting asset prices,...
Proceedings Article
Research on the Compliance Path and Trust Law Improvement for Trustor Personal Information Protection in Trust Business in the Big Data Era
Chao Yang, Zhibo Xue
Under the new circumstances, fulfilling trust management responsibilities requires the support of big data in the refined development of trust business. However, this move increases the risk and probability of trustor information being leaked or exploited by trust companies. Currently, trust companies...
Proceedings Article
Data Architecture Design Method for Exchange-Collaboration Platforms Via Data Coordination
Lifeng Wang, Liguo Yang
Engineering projects are often plagued by data silos: stakeholders’ systems operate in isolation, impeding interaction, coordination, and response. To break these barriers, we propose a data-coordination-driven architecture for an exchange-collaboration platform that integrates BIM and digital-engineering...
Proceedings Article
The Transmission Mechanism of Sentiment from Securities Futures Market to Spot Market
Bo Zhang, Xuehua Wei
This study aims to explore the mutual influence between securities futures market investor sentiment and spot market investor sentiment, along with its underlying mechanisms. First, by establishing a VAR model, we find that investor sentiment in securities futures markets exerts a negative effect on...
Proceedings Article
Research on Precision Marketing Strategy Based on Big Data Analysis Technology
Meiling Wu
With the advent of the big data era, the rapid advancement of information technology has profoundly transformed marketing models. In the context of intense market competition, enterprises increasingly rely on data analytics to gain deep insights into consumer behavior and to optimize the allocation of...
Proceedings Article
Research on the Applicability of Virtual Reality Technology in Nuclear Accident Emergency Training
Gang Wang, Lei Chen, Guoxian Li, Chunyan Zhang, Guifang Zhu
Traditional nuclear accident emergency training has limitations such as high risk, high cost, and limited scenarios. In contrast, virtual reality technology, with its immersive, interactive, and imaginative features, offers innovative solutions for nuclear accident emergency training. This article systematically...
Proceedings Article
Discussion on the Strategy Financial Management System of Power Enterprises Under Big Data Technology
Yongtao Hu, Qiang Ma, Qiong Liao, Wanlong Huang
Against the backdrop of the global energy transition and carbon neutrality goals, power enterprises face the critical challenge of aligning long-term strategic objectives with daily financial management. Traditional management models treat strategic and financial management as isolated systems, leading...
Proceedings Article
Evaluating Starbucks’ ESG Performance: Environmental, Social, and Governance Insights
Zhihanyue Liu
This study provides an extensive Environmental, Social, and Governance (ESG) analysis of Starbucks corporation, addressing the environmental sustainability of the company’s practices, the initiatives around social responsibility, and also its governance structure. Starbucks has shown leadership in environmental...
Proceedings Article
Determinants of Enterprise Support Intensity and Key Enterprise Classification: An Empirical Study of Zhaoqing’s ‘Thousands Enterprises Aiding Thousands Towns
Jyh-Harng Shyng
To explore the influencing factors of enterprise support intensity and the impact of key enterprises under the “Thousands of Enterprises Aiding Thousands of Towns” policy, this study examined 170 participating enterprises across 104 towns in Zhaoqing using multiple quantitative methods. Results showed:...
Proceedings Article
Digital Transformation and Corporate Social Responsibility: Evidence from Chinese Listed Firms
Yuanlin Wu, Yu Chen, Huajun Zheng, Linze Wu
With the digital economy rapidly evolving, digital transformation now underpins corporate sustainability. With CSMAR data covering Chinese A-share firms from 2009 to 2023, this study provides empirical evidence on how digital transformation influences corporate social responsibility (CSR) and examine...
Proceedings Article
The Innovation of Probabilistic Selling Strategy: A Review and Future Research
Qisong Yan
Probabilistic selling is a sales strategy that a seller hides the specific characteristics of a product to the consumer until the consumer make a purchase. Probabilistic selling is getting increasingly popular and can be seen in people’s daily lives frequently, and there are many studies about it. Previous...
Proceedings Article
The Impact of Climate Risk on the Insurance Decisions of Agricultural Enterprises
Ruonan Xi, Zhenxian An, Jiayuan Peng, Xinyu Sheng, Qianting Ma
Against the backdrop of escalating global climate change, climate risk has increasingly affected agricultural production. This study analyzes how climate risk influences insurance decisions of agricultural firms, using data from 304 Chinese agricultural enterprises between 2011 and 2022.The empirical...
Proceedings Article
Exploring the Whole-Process Fire Safety System for Charging Stations
Tao Feng, Zhe Zhang, Linsen Xiong, Jinming Zhang, Na Li, Shuli Jin, Lingsheng Li
Driven by the dual carbon goals, China has witnessed a rapid expansion of charging stations as critical supporting infrastructure for new energy vehicles. However, fire incidents caused by battery thermal runaway and electrical failures have exposed vulnerabilities in their fire safety protocols. To...
Proceedings Article
Synergistic Content, Strategic Contracts: Optimal Licensing in Online Video Supply Chains with Platform-Produced Complementarities
Xinyue Xing
This paper investigates how cross-content synergies between licensed programs and platform-produced content (PPC) affect the optimal licensing contract structure in the online video supply chain. A sequential-move Stackelberg game is formulated, wherein a content studio sets quality and a platform determines...
Proceedings Article
How Corporate Data Factor Utilization Shapes High-Quality Development: Evidence from China’s A-Share Listed Firms
Qinyu Shi
Based on data from A-share listed companies spanning the period 2009–2023, this paper empirically examines the impact of corporate data factor utilization levels on high-quality development and its underlying mechanisms. The findings reveal that, amidst the vigorous expansion of the digital economy,...
Proceedings Article
Research on the Impact of Innovative Industrial Clusters on Manufacturing Enterprise Innovation
Nanjin Zhang, Shiwei Wu
Chinese manufacturing enterprises are currently facing challenges such as insufficient demand and even overcapacity, making it imperative to take measures to enhance their innovation capabilities. The innovative industrial cluster policy can promote the agglomeration of enterprises in pilot areas, thereby...
Proceedings Article
The Construction of the Scientific and Technological Innovation System in Provincial Power Grid Enterprises: A High-Quality Development Perspective
Baoqing Mu, Yi Zhang, Xuxiang Wang, Qingying Deng, Jing Yan, Xichuan Hu
Amid accelerating global energy transitions and China’s national strategies for achieving “dual carbon” goals and building a science and technology powerhouse, provincial power grid enterprises are compelled to evolve into pivotal “innovation sources” and “chain leaders” in technological advancement....
Proceedings Article
Research on the Application of Intelligent Decision-Making and Machine Learning in Auditing
Xing Zhang, Hong Liu
Amid the wave of digital transformation, auditing faces multiple challenges including surging data volumes, increasingly complex operational scenarios, and heightened oversight requirements. Traditional audit models reliant on manual expertise struggle to meet demands for high-quality development. Intelligent...
Proceedings Article
Data Empowerment and Risk Management: The Data Application Practice of Fund Credit Management in a Group company
Na Luo, Dan Zhao, Yiwei Yu
As a provincial-level large state-owned energy conglomerate, the group company operates across multiple sectors including power, petroleum, and coal. With numerous subsidiaries and complex fund activities, it faces multiple challenges in fund management. Critical pain points exist at the strategic level,...
Proceedings Article
Research on Value Evaluation of Basic Scientific Data Based On Combination Weighting Method
Yajing Guo, Yang Wang, Chuanwen Wu, Huixin Liu, Lingling Geng
Basic scientific data is an important foundation for scientific research, and establishing an effective data value evaluation system is an inevitable requirement for improving the output level and influence of scientific research results. This article proposes a method for evaluating the value of basic...
Proceedings Article
Pricing Differentiated Expressway Tolls for Freight Trucks Balancing Equity and Efficiency
Xiaodong Yu, Xuebo Wang, Fangqing Liao, Yawei Zhou, Yi Wang, Han Wang
To address the challenge of balancing efficiency improvement and equity assurance in differentiated expressway tolls for freight trucks. This paper develops a bi-level programming model embedding group equity and spatial-temporal indicators into the objective function and constraints of expressway operator....
Proceedings Article
Construction and Empirical Testing of an Evaluation Index System for Regional Innovation Ecosystems: Evidence from 12 Provinces in Western China
Xiyue Luo, Hao Lin, Hanrui Li, Ruiyan Zhu, Aiqi Luo, Jinyang Liu
Amid global economic integration, technological revolution, and the development of “new-quality productive forces,” innovation-driven development in China’s western regions is strategically vital. However, existing evaluation tools fail to match its unique characteristics. This study expands the “Four-Helix”...
Proceedings Article
Robust Real-Time Model Predictive Control for Industrial Manipulators via Learned Dynamics
Jiwen Yang
Real-time Model Predictive Control (MPC) based on analytical models has emerged as a powerful technique for the high-frequency control of robotic manipulators. However, the performance of these controllers is fundamentally limited by the fidelity of their underlying models, often leading to degraded...
Proceedings Article
Energy Industry Correlation Analysis Based on Input-output Table and Electricity Consumption: A Case Study of Gansu Province
Jing Li, Lingzhi Zhang, Xiang Wang
The relationship between electricity and the economy has always been a focal point in electricity development. Based on Gansu Province’s 2017 input-output table and electricity consumption data during the “14th Five-Year Plan” period, this paper analyzes the economic status and electricity consumption...
Proceedings Article
Research on Company A’s Competency-Based Training Curriculum System for Infrastructure Talent
Changqing Du, Dong Zhao, Aihong Mao, Weina Wu, Chun Pei, Yu Fang, Qingrong Zhu
Against the backdrop of the new power system transformation, the power industry has elevated its core competency requirements for infrastructure talent, prompting State Grid enterprises to reform their human resource management. As a tool bridging job demands and talent development, the competency model...
Proceedings Article
Research on the Development and Optimization of a Lifelong Health Promotion System Integrating Physical Education and Medicine
Sai Zhu, Qifei Zhang
Aligning with the Healthy China strategy and the “lifecycle health management” requirements proposed at the Third Plenary Session of the 20th CPC Central Committee, this study reinforces the guiding principle of proactive health. It proposes the conceptual logic and mechanism design for constructing...
Proceedings Article
Dynamic Anomaly Identification in Accounting Transactions via Multi-Head Self-Attention Networks
Yi Wang, Ruoyi Fang, Anzhuo Xie, Hanrui Feng, Jianlin Lai
This study addresses the problem of dynamic anomaly detection in accounting transactions and proposes a real-time detection method based on a Transformer to tackle the challenges of hidden abnormal behaviors and high timeliness requirements in complex trading environments. The approach first models accounting...